Cross-cultural comparison of colour evaluation using semantic differential
نویسندگان
چکیده
Since these effects are of importance for sound quality engineering, in a global market it is of vital interest, whether there exist cross-cultural differences. Therefore, a basic study was performed both in Germany and Japan, using the method of semantic differential. Two sets of experiments were performed: in one experiment, subjects imagined the colours and rated them from their memory. In the other experiment, rating was performed with “real” colours, displayed on colour cards. The results of both experiments are discussed in view of two main aspects:
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